Advertising with the Tennessee Bar Association

Reach an attractive market
When you advertise in the Tennessee Bar Journal, you reach a select group of high-income professionals who value the publication’s use and accessibility.

This is a magazine that arrives monthly into the offices of many of the state’s top legal professionals — and remains there as a resource that is used over and over again. For advertisers, this is a home run — a publication that is well received and well used by an attractive audience. Here’s what the Journal
can provide to you as an advertiser:

• A market with spending power. Nearly half of Journal readers have an income above $100,000, with 12% earning over $200,000.

• A market centered in Tennessee cities. Most of the Journal’s readers (63%) work in the state’s urban areas, while another 29% are in rural areas. The largest concentration of these readers are in Nashville (26% of the total circulation), but there are also substantial numbers in Memphis (16%), Knoxville (12%) and Chattanooga (9%).

• A market that is diverse. The Journal reaches Tennessee lawyers early in their practice and those well established. The majority of Journal readers are between 46 and 55 years old (33%). Following are the 36 to 45 year olds (24%), those 35 or younger (17%), those 56-65 (17%) and those 66 and older (8%). Most of these readers are men, but like the legal profession, the number of women is growing. At present men make up 76% of the circulation.

• A market that appreciates and uses the Tennessee Bar Journal. As the official publication of the Tennessee Bar Association, the Journal reaches about 10,000 members of the voluntary organization and is put to use in their offices. In a recent survey, TBA members rated the award-winning Journal as both highly accessible and highly useful. In fact, members rated it as the top service they receive from the TBA. That’s largely because the Journal maintains high standards, reflecting the professionalism of the legal community.

Download an insertion order or contact Landry Butler or April Schmitz at advertising@tnbar.org, (800) 899-6993 or (615) 383-7421 for more information.

TBALink is the electronic method by which the TBA communicates with its members and members of the Tennessee legal community. This informative site was recently recognized as the nation’s best web site for mid-sized bar associations.

Since full access to TBALink was expanded to all TBA members, total hits to the web site have increased to more than 700,000 per month. Visitor sessions currently average about 80,000 per month.

TBALink offers online continuing legal education, an archive of court opinions, electronic forums discussing legal issues, legislative updates and news that affects the Tennessee legal community.

Download an insertion order or contact Landry Butler or April Schmitz at advertising@tnbar.org, (800) 899-6993 or (615) 383-7421 for more information.

While TBALink attempts to confine its advertising to legitimate business endeavors, the statements and material appearing in the advertisements are solely the responsibility of the advertisers. TBALink and the Tennessee Bar Association do not directly or impliedly endorse, support or vouch for the authenticity of any representation made in any advertisement appearing herein. The TBA does not intend to accept any advertising material that is false or misleading.

Tennessee Bar Journal Advertising Rates
Effective November 15, 2007

Display Advertisements

Number of insertions	1x	3x	6x	12x
Four-Color
2 page spread	$1,880	$1,690	$1,510	$1,320
Full page (with bleed)	$1,090	$1,070	$1,000	$840
Full page	$990	$970	$900	$740
Half page	$840	$800	$750	$710
Third page	$600	$575	$540	$440
Black & White
Full page	$860	$840	$820	$670
Half page	$760	$710	$675	$565
Third page	$475	$440	$410	$335
Sixth page	$275	$260	$235	$200
Preferred Positions
Back cover	$1,250	$1,140	$1,050	$890
Inside cover	$1,040	$1,010	$965	$790
Other FP	$1,040	$1,010	$965	$790
Online ads
Large	$220	$210	$175	$155
Small	$155	$140	$125	$110

Issue and closing dates
Issue Date	Closing Date	Mail Date
January 2008	Nov. 15, 2007	Dec. 28, 2007
February 2008	Dec. 20, 2007	Jan. 28, 2008
March 2008	Jan. 21, 2008	Feb. 28, 2008
April 2008	Feb. 20, 2008	March 28, 2008
May 2008	March 20, 2008	April 28, 2008
June 2008	April 21, 2008	May 28, 2008
July 2007	May 20, 2008	June 27, 2008
August 2008	June 20, 2008	July 28, 2008
September 2008	July 21, 2008	Aug. 28, 2008
October 2008	Aug. 20, 2008	Sept. 29, 2008
November 2008	Sept. 19, 2008	Oct. 28, 2008
December 2008	Oct. 20, 2008	Nov. 28, 2008
January 2009	Nov. 17, 2008	Dec. 29, 2008
February 2009	Dec. 19, 2008	Jan. 28, 2009

Insert Advertisements
Please call for a quote on insert rates for bind-ins or preprinted inserts, delivered to the printer folded, untrimmed and unstitched. Send four copies of the insert for mechanical review when reserving space. Space must be confirmed six weeks before the cover date (see above for closing dates).

Classified Advertisements
Classified advertisements are available for $80 for up to 50 words and $1.60 for each additional word. As a service to our members, there is no charge for advertisements for up to 50 words for full-time job openings. Payment must accompany written classified ads. Prepaid classified ads are accepted on a first-come, first-served basis. Quantity discounts for prepaid classified ads (that are 50 words or less) are available at the 12-time prepaid rate of $880, which is 12 ads for the price of 11. This rate is only available for repeated ads (telephone or address changes are permitted). Blind boxes are available for an additional $15.

As an added bonus, all classified ads will also be posted on TBALink®, the Tennessee Bar Association’s web site (www.tba.org), at no extra charge, for one month.

Professional Announcements
Advertising space to announce new firm names or addresses, new associates or partners or other professional information is available. Write or call for information.

Terms
Prepayment is required of:
• advertisers who have not placed an ad in the Journal within the previous year;
• those who have previously been delinquent in payment to the Tennessee Bar Association; and
• those placing classified ads or professional announcements.
Ads with past due accounts will be pulled from the publication until the balance is paid.

Billing
All accounts are due and payable within 30 days of invoice. Any accounts unpaid will be subject to a 1.5 percent monthly delinquent charge.

Agencies
Advertising agencies should add commission to these rates, as the Journal does not discount a commission.

Right to reject
The Tennessee Bar Journal reserves the right to reject advertising at any time. The Journal will not accept advertisements or unpaid announcements regarding continuing legal education programs not sponsored or co-sponsored by the TBA.

Questions?
Download an insertion order or contact Landry Butler or April Schmitz at advertising@tnbar.org, (800) 899-6993 or (615) 383-7421 for more information.

Demographic information regarding the Tennessee bar and members of the Tennessee Bar Association is based on a 2001 survey conducted by Management 21 Inc.